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Evergreen branding for independent terrarium makers Tiny Terra
We loved working with this amazing local team to brand their new adventure. Set up as a side-hustle and nurtured into a thriving local business, we wanted to reflect the Tiny Terra team's enthusiasm, passion and love for their products in their brand to help them continue to grow.
The process of finding Orla:
Our brief from the Orla's team was clear, create a brand that reflected their family business. With one business already named after one daughter (Aoife's Gelato!) they wanted their new cafe's to celebrate their daughter Orla. Joy,fun, family atmosphere and just a little mischief bringing together their new coffee shop spaces and their now famous Aoife's Gelato.
Drawing Orla:
We created a number of version of Orla, knowing an illustration would be a key element to their branding. Simple but expressive cartoon style would bring across the character we wanted in the brand and make them approachable and part of everyone's family.
Writing Orla:
Similarly to the character or Orla we knew the woodmark would need to feel personal and familiar. Still referencing the traditional independent family-run coffee shop feel but still being truly unique to Orla's. The written woodmark would also have to work across print, digital, painted signage as well as merchandise.
Brand colours:
There were a few routes we could have gone with for Orla's colour palette.
Classic ice cream pastel colours, a calmer modern cafe palette of blues and yellows. But in the end we felt the best for Orla's was a modern take on the ice cream parlour red a white.
Expanding the brand:
And finally we created a number of bespoke illustrations that could be used throughout the cafe's and beyond!
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