This branding project focused on refreshing the visual identity of a long-established community sports club with a rich history, rebranding to Sydenham Tennis & Squash Club. The goal was to create a modern yet respectful brand that reflects the club’s heritage, tradition, and welcoming atmosphere. Through logo development, typography, colour selection, and supporting brand materials, the new identity aims to strengthen the club’s presence while appealing to both existing members and future generations of players.